Don't Eat The Cheese

Last season we learned about one of Bill Parcells' more eccentric catch phrases.

"Don't eat the cheese" is a line taken from an old cartoon and it means essentially this: Don't buy your own hype, whether good or bad.

Ted Ginn, don't buy into being a bust.

Chad Henne, don't buy into the belief that you're the second coming of Dan Marino.

Ricky Williams, don't worry about the thousand yard mark or the fact that you're an age defying legend in the making. Don't listen to me when I say that shit.

Randy Starks, well, actually you're pretty much the man. I'm not worried about what you do.

Dolphins secondary, play like it's the first game of the year. There is no track record of failures over the middle and no recent elevation of play.

"Don't eat the cheese" is about seeing between the lines and limiting the scope of that vision even further still to what is before you. For two weeks now you are the toast of ESPN and the NFL Network, two things that you haven't been in years.

Guys are picking your team to win the AFC East and if nothing else be the most dangerous Wildcard coming into the post-season. A strangely defiant team that can lay an egg or take the paint off of the opposition's helmets.

Don't buy any of it. Don't eat what their feeding you. Do as Coach Sparano said and "get better every week."

That's what the Titans have been doing.